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The New Way of Getting People Motivated to Do What the Brand Wants
I get it – marketing is all about getting your target audience to move in a direction that is beneficial to the brand. It is a company initiative that must turn measureable results. It is a business...
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Brand Ambassadors and Influence Marketing
As social technologies have become a way of life, an interesting outcome has happened. Individuals are speaking up and their word has greater influence on purchase decisions compared to what the...
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Digital Marketing Must be a Hell of a Lot More “Real” than “Virtual”
“Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any...
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For Brands, Community Members Trump Loyalists – Really?
Brands should be more concerned about building a community than building loyalists. The rationalization for this is that brands are better off having emotionally connected customers as opposed to...
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How You Can Soar
For the past couple of months I have struggled. I often get this way from the greyness brought on by the months of January and February. Lack of Vitamin D naturally produced by the body from the sun....
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A Case For Changing Up Your Marketing
If you have been a regular reader of the Social Steve blog, you may have noticed that I have not posted for a bit – apologies. I have been blogging for about seven years and posting a weekly article,...
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Why Inbound Marketing is a Must
Let me tell you a little story that highlights the power of individuals making their own decisions. A while back, I was a cigarette smoker. I knew it was something that served no redeeming value, and...
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On Time, On Budget, Exactly What You Were Expecting
Here is a perfect scenario. You work on a project (either internally or with an agency) and the project runs on time, on budget, and ends up exactly as you were expecting. Has that ever happened to...
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12 Items that Define a Complete Content Marketing Playbook
As we turn a page on a new year, many subject matter experts share their perspective on what should have been learned from the past year and what their predictions are for the coming year. Count me in...
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Successful Marketing – Here It is in a Nutshell
At the end of the year, many bloggers and/or self accredited experts put out their end of the year lists. These lists most often start with titles that entice readers to click through. Titles like, “8...
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Two Very Different Ways to Use Social Media Successful
I manage two brands. I focus on building awareness and advocacy for both of them via social marketing. But my strategy and execution is very different for both of the brands as shown below. These...
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The New Way of Getting People Motivated to Do What the Brand Wants
I get it – marketing is all about getting your target audience to move in a direction that is beneficial to the brand. It is a company initiative that must turn measureable results. It is a business...
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A View for Executives: Why Social Marketing Is a Must
This past weekend I presented at The Executive Forum. My message to the top level executives in attendance – “Why You MUST Understand and Use Social Marketing.” I am concerned that seasoned executives...
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5 Keys to Audience Development
Marketing must change because audience behavior has changed. Customers and clients are skeptical of brand claims. They no longer accept brand advertisement and most of their communication. Brands must...
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The Pressure of Increasing Likes and Followers
I am sure you have heard this question before – “What is the value of a like or follower?” At the same time, some of the same people ask, “Why don’t we have more followers or likes?” Here is the crux...
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Here is an Example of Why I Love My Social Marketing Job
One of the things I love about being a professional social media engager is that I get to connect with people. There is nothing better than getting the feeling of helping someone. Are you doing this...
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Social Followers – What You Need to Understand
During most weeks at work, I stop to think about what I am doing and what I should share with you on my blog. This week I was working on increasing brand following and thought it would be good to share...
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The Theory of Relativity – Marketing Relativity That Is
Albert Einstein defined the theory of relativity by stating that measurements of various quantities are relative to the velocities of observers. So for example, if you are riding on a train that is...
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Two Realities No One Wants to Admit about Excellent Marketing
Let me start off the article by asking, “How important is marketing to the success of your product or service? Do you need marketing to create brand awareness? Generate leads? Build loyalty for your...
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There is Something More Important than “Disruptive” to Win an Audience
Sometimes in the business world, people overuse particular words. I would put disruptive in that category. It sounds startling, super-advanced, and mind-boggling. In fact, disruptive sounds infinitely...
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